I've worked for almost 30 years in the advertising industry and one of the things I've learned is that one never stops learning. Both professionally and personally. I see these creative opportunities as a challenge to vary and grow my skill sets.

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My main ingredients for a successful business has become Passion, Perseverance, People and Paint. My 4 P's.

Passion: I love what I do. Confucius is quoted as having said: "Choose a job you love, and you will never have to work a day in your life." This is not always true, but it is better to feel excited about that work!

People: I'm incredibly grateful to clients who've invested in me. They have inspired and challenged me to improve my technical and business skills, and grow my character. Marketing is really all about relationships and respecting what people want.

Perseverance: There are times when the poop is going to hit the fan; keep calm, wash the walls and keep on going.

Paint: Embracing chaos, colour and creativity is essential to a me as a designer. Keeping it fresh. Keeping it authentic.

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I may be digitally versatile, but enjoy expressing my creativity outside the digital arena. Learning new art skills is essential to my growth. I've taken digital illustration courses, studied figurative drawing, took many oil painting workshops and even taught acrylic pour painting. I believe that being self-motivated, hard-working, imaginative and consistent with an attention to detail is key to being a creative freelancer.

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This website reflects my somewhat chaotic creative journey... a rollercoaster ride that mixes creativity with business. Contact me if you feel the magic.